NEWS & EVENTS
MLC Ventures Publishes Its First iStory VideoBook :
The iStory of the Three Little Pigs
Singapore, 07 November, 2013 – In the age of the ebooks, can we still call “children’s picture book” as such?
“The iStory of the Three Little Pigs” by MLC Ventures Singapore is testing the limits of such traditional terminology.
Along with the colourful illustrations of a typical children’s picture book, this videobook also incorporates animation, music, sound effects and video in its story. And as if these were not enough, it even allows for the direct intervention of the reader in the unfolding of the ‘all-too-familiar-or-so-you-think’ children classic.
No wonder, in creating this videobook with so much features built-in, it felt more like ‘building’ a story rather than just simply writing one.
But what is an iStory anyway? After iPod, iPhone, iPad and iBooks, what really does the “i” in the iStory stand for? Internet? Interactive? Innovative or just plain Intertaining?
Well, if anyone's Interested, it stands for "I-in-the-Story". Experience the story and understand why.
The videobook is currently available exclusively in the Apple iBookstore and works best with an iPad.
This is the first of a series of similar iStory videobooks that the company plans to create and publish.